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BINARY BEACH / THE STUDIOWEB EXPERIENCES

WEB EXPERIENCES

Make an entrance.
Make it matter.

Distinctive websites that turn a first impression into a useful next step. Strategy, design, content and engineering, connected from the first sketch.

Start a web buildExplore the story
COAST.Take the slower route.

A different
kind of escape.

A concept for a place worth discovering.

EXPLORE THE COAST

Responsive concept · Try the layout

DESIGN WITH CHARACTER. ENGINEERING WITH PURPOSE.SCROLL TO DISCOVER
THE EXPERIENCE / WEB EXPERIENCES01 / 03

THE FIRST IMPRESSION

Clarity is a creative decision.

Your visitor arrives with a question. We make the proposition clear, give the page a point of view and help the right action feel obvious.
Messaging → content structure → art directionEXPLORE THE CAPABILITIES
COAST.Take the slower route.

A different
kind of escape.

A concept for a place worth discovering.

EXPLORE THE COAST

Responsive concept · Try the layout

SCROLL THROUGH THE STORY · OR CHOOSE A CHAPTER

THE CAPABILITIES / WEB EXPERIENCES

A bigger picture.
The useful details.

You are launching, outgrowing your current site, or losing enquiries between the landing page and the form.

01CAPABILITY / MARKETING SITES

Marketing sites

The one that has to convert

The site most people judge you by, built around the two or three actions that actually matter commercially. We start from what you need a visitor to do, then work backwards to the pages.

  • Messaging workshop before any design
  • Analytics and goal tracking wired in at build
  • Editable by your team without a developer
Inside the approach

FROM IDEA TO RELEASE

01Make the proposition clear

Map the audience, the promise and the actions the page needs to support. Content structure and messaging come before decorative decisions.

02Connect the journey

Design landing pages, navigation and forms as one flow. Agree measurement, privacy choices and the information the sales team needs from an enquiry.

LET’S TALK ABOUT MARKETING SITES
02CAPABILITY / ECOMMERCE

Ecommerce

Selling, without a tax on every order

Shopify, or headless when the catalogue justifies it. Most stores do not need a rebuild — they need the checkout unblocked and the product pages to load before the visitor gives up.

  • Checkout and funnel instrumentation
  • Catalogue and search that survive growth
  • Honest advice on when not to replatform
Inside the approach

FROM IDEA TO RELEASE

01Start with the purchase journey

Review product discovery, product information, shipping questions and checkout friction. Decide whether targeted changes or a wider rebuild best serves the store.

02Plan the operating details

Scope catalogue migration, fulfilment connections, payments, tax settings and the team’s editing workflow. Platform charges and third-party costs remain visible in the proposal.

LET’S TALK ABOUT ECOMMERCE
03CAPABILITY / HEADLESS CMS

Headless CMS

Editors who never file a ticket

A content model built from how your team actually writes, exposed as components with guardrails. Publishing should not require us, and it should not be possible to break the page doing it.

  • Component library, not a blank editor
  • Preview before publish, on every change
  • Migration from whatever you are on now
Inside the approach

FROM IDEA TO RELEASE

01Model how the team publishes

Identify content types, reusable sections, permissions and approval needs. Build the model around real editorial work rather than a generic page builder.

02Make change safe

Provide preview workflows and sensible layout constraints. Agree migration, editor training and who owns ongoing platform updates.

LET’S TALK ABOUT HEADLESS CMS
04CAPABILITY / CORE WEB VITALS

Core web vitals

Fast, and provably so

A performance budget agreed at kickoff and enforced in CI. If a change blows the budget the build tells us, not a customer six weeks later.

  • Budgets enforced on every pull request
  • Field data, not just lab scores
  • Rescue work on sites we did not build
Inside the approach

FROM IDEA TO RELEASE

01Measure the actual experience

Review loading, responsiveness and layout stability across the important pages and devices. Separate lab measurements from the experience of real visitors.

02Prioritise the causes

Investigate images, fonts, scripts, caching and the rendering path. Agree a performance budget and how future changes will be checked.

LET’S TALK ABOUT CORE WEB VITALS

THE APPROACH / FROM IDEA TO REALITY

Visible progress.
Clear decisions.

  1. 01

    Find the purpose

    Audit the current experience, map the audience and agree the actions the website should support. Define the content and performance priorities.

  2. 02

    Shape the experience

    Explore a visual direction, build the page system and prototype the important journeys. Agree who supplies copy, imagery and product information.

  3. 03

    Build the system

    Connect the interface, CMS and integrations. Review on real devices and make editing a practical part of the acceptance process.

  4. 04

    Launch with a plan

    Check redirects, forms, analytics, metadata and accessibility. Transfer access and documentation, then agree the next review.

THE HANDOVER / BUILT TO KEEP MOVING

In your hands.
Ready for what’s next.

  • 01

    Audience and content plan

  • 02

    Responsive design and reusable page components

  • 03

    CMS setup and editor guidance

  • 04

    Performance and accessibility checks

  • 05

    Migration, redirects and launch plan

  • 06

    Source files, access and handover documentation

Deliverables, responsibilities, ownership and third-party costs are agreed in the proposal. The scope follows the project.

BEFORE WE BEGIN

The details.
Without the mystery.

01

Can you improve the site we already have?

Yes. We can review the current experience, identify the highest-impact problems and scope targeted improvements. A rebuild is one option, not the starting assumption.

02

Will we be able to edit the content ourselves?

We can build the CMS around the content your team publishes, with previews and reusable components. Editor access and training belong in the handover.

03

What do you need from us?

A clear goal, access to the current site where relevant, and someone who can make decisions on content and approvals. We agree who supplies copy, images and product data before starting.

04

Can you write the copy and source imagery?

Copy, photography and illustration can be included in the scope. We agree who creates, approves and licenses each asset before the build starts.

05

How do you handle a move from our current site?

We scope the content and data migration, map important URLs, plan redirects and check forms and tracking. The launch plan includes the responsibilities for DNS, hosting and access.

06

What happens after launch?

We can agree maintenance, monitoring and further improvements. Your team receives the access and guidance needed to run the site; ongoing support has a separate written scope.

THE NEXT CHAPTER / YOURS

Let’s make
something matter.

Tell us what needs to change, who it is for and what you have in mind. A rough idea is a good place to start.

START A BUILD

Tell us what you are trying to ship.

Share a little about the project. We will review your brief and get back to you to discuss scope, timing and cost.

Your enquiry goes to Binary Beach via Formham so we can respond. Please avoid including sensitive information. Read our privacy notice.

Or email tgf@xpose.online

KEEP EXPLORING / ONE CONNECTED STUDIO

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